Consumers in the Online Marketplace
The inherently international nature of the digital networks and computer technologies that comprise the electronic marketplace requires a global approach to consumer protection as part of a transparent and predictable legal and self-regulatory framework for electronic commerce. The global network environment challenges the abilities of each country or jurisdiction to adequately address issues related to consumer protection in the context of electronic commerce. Disparate national policies may impede the growth of electronic commerce. OECD Member governments recognised that an internationally co-ordinated approach is necessary.
To this end, The Guidelines for Consumer Protection in the Context of Electronic Commerce, approved by the OECD Council on 9 December 1999, were developed. By setting out core characteristics of effective consumer protection for online business-to-consumer transactions, the Guidelines are intended to help eliminate some of the uncertainties that both consumers and business encounter when buying and selling online.
The aim of this workshop was to provide the opportunity to explore the variety of efforts by governments, business and consumer organisations to implement the Guidelines.
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