Consumer policy

Consumer Policy Toolkit

Published on July 08, 2010

Also available in: French


The markets for goods and services have undergone significant changes over the past 20 years. Regulatory reform, global markets, new technologies and growth in the role of services in economic activity have driven the changes which, in many instances, have provided significant benefits to consumers. Relatively little attention has been paid to the challenges these developments have posed for consumers. More choice and more complexity in many markets have made it increasingly difficult for them to compare and assess the value of products and services. The challenges for consumers have raised similar challenges for the government authorities responsible for protecting them from unfair commercial practices and fraud.

This book examines how markets have evolved and provides insights for improved consumer policy making. It explores, for the first time, how what we have learned through the study of behavioural economics is changing the way policy makers are addressing problems.

SUMMARIESavailable in 22 languages

English Consumer Policy Toolkit (Summary in English)
French Consumer Policy Toolkit (Summary in French)
Spanish Consumer Policy Toolkit (Summary in Spanish)
German Consumer Policy Toolkit (Summary in German)
Japanese Consumer Policy Toolkit (Summary in Japanese)
Italian Consumer Policy Toolkit (Summary in Italian)
Chinese Consumer Policy Toolkit (Summary in Chinese)
Czech Consumer Policy Toolkit (Summary in Czech)
Danish Consumer Policy Toolkit (Summary in Danish)
Dutch Consumer Policy Toolkit (Summary in Dutch)
Finnish Consumer Policy Toolkit (Summary in Finnish)
Greek Consumer Policy Toolkit (Summary in Greek)
Hungarian Consumer Policy Toolkit (Summary in Hungarian)
Icelandic Consumer Policy Toolkit (Summary in Icelandic)
Korean Consumer Policy Toolkit (Summary in Korean)
Norwegian Consumer Policy Toolkit (Summary in Norwegian)
Polish Consumer Policy Toolkit (Summary in Polish)
Portuguese Consumer Policy Toolkit (Summary in Portuguese)
Russian Consumer Policy Toolkit (Summary in Russian)
Slovak Consumer Policy Toolkit (Summary in Slovak)
Swedish Consumer Policy Toolkit (Summary in Swedish)
Turkish Consumer Policy Toolkit (Summary in Turkish)


Executive Summary
The Changing Consumer and Market Landscape
The Economics of Consumer Policy
Identifying and Analysing Consumer Market Problems
Consumer Policy Instruments
Consumer Policy Decision Making
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Latest news

On 12 March 2014, the OECD Council adopted a Recommendation on Consumer Policy Decision Making, based on the framework presented in the Consumer Policy Toolkit, and the experiences that have been gained since the Toolkit was published in 2010. Read the news release. 


About the CONSUMER POLICY toolkit

Download the executive summary 

“More choice and more complexity in many markets have made it increasingly difficult for consumers to compare and assess the value of products and services,”-- Michael Jenkin, Chairman of the OECD’s Committee on Consumer Policy

Press release (June 2010)

The OECD Consumer Policy Toolkit examines how markets have evolved and provides insights for improved consumer policy making. It explores, for the first time, how what we have learned through the study of behavioural economics is changing the way policy makers are addressing problems.

The book will find its audience among consumer policy makers and academics.

See also Does more information for consumers lead to better choices? on the OECD Insights blog

For more information, contact us at


Related reading 

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