Tony Clayton

Tony Clayton is Head of New Economy Measurement at UK Office for National Statistics, developing measurement approaches for the information economy and society. His recent work includes:
- methodology and measurement for international e-business comparisons
- new research work as part of OECD and EU programmes on ICT impact
- coordinating UK input to EU Structural Indicators to monitor the Lisbon strategy
- helping to coordinate the recent high level Allsopp Review on changes required to economic statistics to reflect structural change in the UK economy
He is a member of the OECD’s Working Party on Indicators for the Information Society, and has helped in its work on e-business measurement.

Before 2001, as Director of PIMS Associates, Tony designed, managed and delivered empirically based performance improvement projects to major firms focusing on:
- competitive strategies for profitable growth in branded fmcg and consumer durables
- business strategy and performance models based on ‘value to customer’ in services
- marketing and innovation benchmarks in a range of markets
In 1995-2000 he led a series of studies on the role of intangible drivers of enterprise growth, with DG Enterprise, IMD and industry groups.

He has degrees in Physics and Economics.

Published work includes;
E-Business and Productivity in Manufacturing and Services. with P Goodridge ONS 2004
Service Innovation; Aiming to Win. Imperial College Innovation Management 2003
Globalisation, New Statistical Needs. with R. Lynch, CEIES 2003
e-Business; Adoption and Performance. with K Waldron ,ONS  2002
Innovation, Consumer Value and Communication; with K. Kashani, IMD Lausanne 2000
Performance of Europe-wide Businesses. LBS Strategy Review February 1999 
Brands, Innovation and Growth. Journal of Innovation Management December 1998
Building Business for Europe; ‘Intangibles’ and business growth. Panorama of EU Industry 1996
Services in Focus. PIMS Europe 1994