Across the spectrum of public services, a new policy trend is emerging.
Governments throughout the OECD are realising the importance of providing services that are better suited to the needs and demands of their citizens. From healthcare to pensions, governments are providing citizens with more choices and improved channels for voicing their demands and shaping new initiatives and solutions. Education is no exception to this trend. Within the sphere of schooling in particular as well as education more broadly, policy makers are seeking to encourage improved institutional senstivity to the demands of parents and pupils. Consequently, the twin agenda of demand-sensitivity and personalisation is growing in importance.