Innovation Strategy › Defining innovation
Defining innovation
|
Innovation goes far beyond R&D It goes far beyond the confines of research labs to users, suppliers and consumers everywhere – in government, business and non-profit organisations, across borders, across sectors, and across institutions |
The Oslo Manual for measuring innovation defines four types of innovation: product innovation, process innovation, marketing innovation and organisational innovation.
|
Product innovation |
A good or service that is new or significantly improved. This includes significant improvements in technical specifications, components and materials, software in the product, user friendliness or other functional characteristics.
|
Process innovation |
A new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software.
|
Marketing innovation |
A new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.
|
Organisational innovation |
A new organisational method in business practices, workplace organisation or external relations.
More...
Related Documents
Oslo Manual: Guidelines for Collecting and Interpreting Innovation Data, 3rd Edition