EDUIMHE10 › SHM Seminar - IMHE General Conference 2010
Monday 13 September 2010
Conference Centre Auditorium
The education system in England has been undergoing a period of dramatic change as the UK Government has sought to improve the skill levels of the UK labour market.
To better align the provision of education to the needs of its labour market, the UK Government has attempted to create a demand-led system with institutions securing funding increasingly from employers and individuals. Where public money is available, this is now "won" by institutions once they have recruited learners courses targeted at addressing specific skills needs. The changes have had a major impact on educational institutions that now have to engage with new audiences, such as employers, whilst simultaneously acquiring new skills and capabilities such as sales and marketing.
SHM is a UK consultancy that has worked with nearly one hundred further education (FE) colleges in England. In 2008 they began work on transforming a medium size (EUR 40 million turnover, 15 000
learners) college into a retailer of education and training solutions. This necessitated a new operating model, new culture, new organisational processes and frameworks and a new management team. The college became a sales and marketing led organisation with an emphasis on customer service, whilst providing excellent quality education and training to its community.
After one year the changes have proven to be an outstanding success, with incremental revenues in some product lines exceeding 100%.
SHM will share with conference delegates how it transformed an English FE college into a retailer of education and training committed to high quality customer service.