Greening tourism in Malaysia’s Environmental Sensitive site: case study on Tasik Chini

 

Mushrifah Idris, Universiti Kebangsaan Malaysia


The distinctive natural resources, culture and heritage within the catchment of the freshwater lake Tasik Chini is a focal point of research in biodiversity by the Tasik Chini Research Center (TCRC) of the University Kebangsaan Malaysia (UKM). In partnership with The East Coast Economic Region Development Council (ECERDC), supported by the Federal Government, Tasik Chini Research Center has initiated several awareness activities in the community. This has encouraged small scale ecotourism projects that could spearhead green technology in this environmental sensitive site.