Publications

Italy: Review of Issues and Policies

In series:OECD Studies on Tourismview more titles

Published on June 22, 2011

Also available in: Italian

book

This report sets out the main analysis and recommendations of the tourism policy review of Italy. It  assesses the current state of tourism performance in Italy, its framework conditions and business environment, the existing set of tourism policies and programmes, especially in the area of statistics, promotion and education and training.  The report presents a series of policy recommendations intended to support policy and programme development in Italy in order to develop and strengthen further the tourism sector and to provide inspiration to policy makers in other countries faced with similar challenges.  The report includes international learning models from  the United Kingdom, Canada, Spain and Switzerland.

TABLE OF CONTENTS

Foreword
Basic statistics of Italy, 2010
Executive Summary
Profile and performance of tourism in Italy
Tourism policy, organisation and governance in Italy
Annex 2.A1. International learning models: Policy, organisation and governance
Tourism intelligence and statistics in Italy
Annex 3.A1. International learning models: Tourism intelligence and statistics
Attractiveness and promotion of Italy as a tourism destination
Annex 4.A1. International learning models: Attractiveness and promotion
Education and training for tourism in Italy
Annex 5.A1. International learning models: Education and training
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