Publications

Food and the Tourism Experience

The OECD-Korea Workshop

In series:OECD Studies on Tourismview more titles

Published on February 22, 2012

Also available in: Korean

book

Tourism is a major part of the contemporary experience economy, in which food plays an important role. Food is a key part of all cultures, a major element of global intangible heritage and an increasingly important attraction for tourists. The linkages between food and tourism also provide a platform for local economic development, which can be strengthened by the use of food experiences for branding and marketing destinations.
One of the major challenges in the experience economy is dealing with the shift towards intangible culture and heritage.  The focus of many tourists has changed from the classic 'must see' physical sights such as museums and monuments towards a ‘must-experience’ imperative to consume intangible expressions of culture, such as atmosphere, creativity and lifestyle.  This provides new opportunities for tourism destinations as well as new challenges, particularly in the areas of experience development, marketing and branding.

This publication provides an understanding of the role of food tourism in local economic development and its potential for country branding. It also presents several innovative case studies in the food tourism sector and the experience industry.

TABLE OF CONTENTS

Foreword and Acknowledgements
Executive summary
An overview of food and tourism trends and policies
Boosting food and tourism-related regional economic development
Linking local food resources to high-quality restaurants in the Nordic Region
Educating tourists in the art of gastronomy and culture in Italy
Promoting regional cuisine as intangible cultural heritage in Latin America
Developing policy strategies for Korean cuisine to become a tourist attraction
Gastronomy as a key factor in branding Spain
Globalising Korean food and stimulating inbound tourism
The culinary experience: A major pillar of Austrian tourism
Promoting Japanese food culture and products
Promoting food and lifestyle: The French experience
Innovations in Korean culinary tourism
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