Tourism is a major part of the contemporary experience economy, in which food plays
an important role. Food is a key part of all cultures, a major element of global intangible
heritage and an increasingly important attraction for tourists. The linkages between
food and tourism also provide a platform for local economic development, which can
be strengthened by the use of food experiences for branding and marketing destinations.
One of the major challenges in the experience economy is dealing with the shift towards intangible culture and heritage. The focus of many tourists has changed from the classic 'must see' physical sights such as museums and monuments towards a ‘must-experience’ imperative to consume intangible expressions of culture, such as atmosphere, creativity and lifestyle. This provides new opportunities for tourism destinations as well as new challenges, particularly in the areas of experience development, marketing and branding.
This publication provides an understanding of the role of food tourism in local economic development and its potential for country branding. It also presents several innovative case studies in the food tourism sector and the experience industry.
|Foreword and Acknowledgements|
|An overview of food and tourism trends and policies|
|Boosting food and tourism-related regional economic development|
|Linking local food resources to high-quality restaurants in the Nordic Region|
|Educating tourists in the art of gastronomy and culture in Italy|
|Promoting regional cuisine as intangible cultural heritage in Latin America|
|Developing policy strategies for Korean cuisine to become a tourist attraction|
|Gastronomy as a key factor in branding Spain|
|Globalising Korean food and stimulating inbound tourism|
|The culinary experience: A major pillar of Austrian tourism|
|Promoting Japanese food culture and products|
|Promoting food and lifestyle: The French experience|
|Innovations in Korean culinary tourism|