Published on March 01, 2017
“Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are being applied by governments with the aim of making public policies work better. As their use has become more widespread, however, questions are being raised about their effectiveness as well as their philosophical underpinnings. This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors, including consumer protection, education, energy, environment, finance, health and safety, labour market policies, public service delivery, taxes and telecommunications. It suggests ways to ensure that this experimental approach can be successfully and sustainably used as a public policy tool.
|Foreword and acknowledgements|
|Why bother? Context and approach|
|What's going on? Insights from the behavioural insight case studies|
|Where to go next? Shaping a policy and research agenda|
|Behavioural insights case studies: Consumer protection|
|Behavioural insights case studies: Education|
|Behavioural insights case studies: Energy|
|Behavioural insights case studies: Environment|
|Behavioural insights case studies: Financial products|
|Behavioural insights case studies: Health and safety|
|Behavioural insights case studies: Labour market|
|Behavioural insights case studies: Public service delivery|
|Behavioural insights case studies: Tax|
|Behavioural insights case studies: Telecommunications|
|Additional behavioural insights case studies|
Interested in reading over 100 case studies showing the application of behavioural insights to public policy around the world?
The OECD publication Behavioural Insights and Public Policy: Lessons from Around the World presents the results of a first-of-its-kind survey of behavioural insights units around the world. Below you can find videos explaining the key findings of the report, as well as local reactions from key practitioners in each region.
|MIDDLE EAST AND AFRICA|
|UNITED KINGDOM AND IRELAND|
|NORTH AND SOUTH AMERICA (EAST)|
|NORTH AND SOUTH AMERICA (WEST)|
Any questions? Please contact Mr. Faisal Naru for more information.