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Online behavioural advertising, which uses personal data to target ads, is now big business and has recently overtaken television to be the dominant form of advertising worldwide in terms of expenditure. It is important that consumer authorities understand how online advertising works, what the potential benefits for consumers are, and also the likely risks.
This report reflects discussions at the OECD conference on artificial intelligence held in October 2017. There was broad agreement that the rapid development of AI calls for national and international policy frameworks that engage all stakeholders.
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Peer platform markets bring opportunities and advantages but also raise new policy and regulatory challenges, including consumer protection issues. This document highlights some of the key themes and issues raised during the discussions at an OECD workshop held in November 2017.
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The results highlight that while continued implementation efforts are needed, the Recommendation continues to be relevant and appropriate to further the objectives set out when it was adopted in 2003.
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Despite the benefits and convenience of e-commerce, the ease and speed with which consumers can engage in online transactions – at anytime, anywhere, and in particular across borders – may create situations that are unfamiliar to them and put their interests at risk. This toolkit provides a set of principles and practices for protecting digital consumers and enhancing trust in e-commerce.
Many countries have specific information disclosure requirements that businesses have to meet both online and off to allow consumers to make informed decisions. While the role of information disclosure policies is clear, findings from behavioural insights raise questions about the usefulness of certain forms of information disclosure. This report looks at these concerns and subsequent policy implications.