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Online behavioural advertising, which uses personal data to target ads, is now big business and has recently overtaken television to be the dominant form of advertising worldwide in terms of expenditure. It is important that consumer authorities understand how online advertising works, what the potential benefits for consumers are, and also the likely risks.
This report reflects discussions at the OECD conference on artificial intelligence held in October 2017. There was broad agreement that the rapid development of AI calls for national and international policy frameworks that engage all stakeholders.
OECD work on consumer product safety is aimed at strengthening information sharing on safety issues across borders.
Key findings from the OECD report "Digital Government Review of Sweden: Enabling government as a platform through a data-driven public sector".
English, PDF, 398kb
Peer platform markets bring opportunities and advantages but also raise new policy and regulatory challenges, including consumer protection issues. This document highlights some of the key themes and issues raised during the discussions at an OECD workshop held in November 2017.
English, PDF, 177kb
The results highlight that while continued implementation efforts are needed, the Recommendation continues to be relevant and appropriate to further the objectives set out when it was adopted in 2003.