Innovation in science, technology and industry

KNOWINNO/INNOSERV project: R&D and innovation in services – Second expert meeting agenda


20-21 March 2012
OECD, Paris


Intensified global competition and the economic crisis have amplified the importance of service-based R&D and innovation activities as a new source of growth for firms, industries and national economies. The importance of service innovation is well-established in the research literature and many firms are seeking new ways to develop service-based strategies for competing in global value chains, but existing policy frameworks may not always be well adapted to promote service innovation. Likewise, there is a need for better and more thorough quantitative evidence on recent trends regarding the R&D and innovation activities of services firms as well as service innovation more broadly, in order to develop appropriate policy recommendations.


This expert meeting took place in the framework of the OECD and EU FP7 KNOWINNO project on Innovation in Services: the role of R&D and R&D Policies (INNOSERV). The INNOSERV project will provide new evidence on recent service innovation trends and contribute to improving the measurements of service-based innovation activity across sectors, i.e. within the service sector itself as well as through the “servitization” of industry. The results will be used to better understand the role of public policies in promoting such activities.


This workshop, the second of a series, aimed at reporting progress and discussing initial results from the various strands of work which relate to: (1) analysing current trends in service innovation policy; (2) developing quantitative evidence on the extent and forms of service-based R&D and innovation activities and (3) company case studies on service innovation and the role of R&D and innovation policies.


The meeting drew on contributions from leading academic researchers, business sector representatives, national policymakers, and delegates from the OECD NESTI and TIP Working Parties.


Meeting summary and list of participants


Day 1: Tuesday, 20 March 2012


  • Registration and breakfast
  • Introduction and project overview



  • Welcome and objectives of the meeting [Dominique Guellec, Head of the Country Studies and Outlook Division, OECD]
  • Overview of KNOWINNO/INNOSERV project [Alessandra Colecchia, Head of the Economic Analysis and Statistics Division, OECD]
  • Introductory tour de table


Session 1 – Service innovation in firms: A business perspective

This session aimed to illustrate how business strategies integrate new approaches to service innovation.




Chair: Pim den Hertog, Dialogic

Coffee break

Session 2 – Service innovation policy


This session invited OECD policy makers and experts to share their views on the current best practice in service innovation policy. The session also illustrated direct and indirect policy instruments used to support service innovation. 




2.1 Short interventions on service innovation policy strategies


Chair: Pim den Hertog, Dialogic

12:45-14.00 Lunch



2.2 Focus on specific policy instruments


Chair: Pim den Hertog, Dialogic


15.30-16.00 Coffee break




2.3 Policy panel discussion


Moderator: Mr. Mario Cervantes  [Principal Administrator, OECD]



  • Mr. Anders Osthol [Swedish Agency for Growth Policy Analysis]
  • Mr. Dirk Pilat [Head of the Structural Policy Division, OECD]
  • Mrs. Patries Boekholt, [Managing Director, Technopolis Netherlands]
  • Mr. Sébastien Lévy [Partner Items International, Vice President Global Forum]
  • Mr. Ward Ziarko [Senior Advisor, Belgian Science Policy Office; Vice-Chair, TIP and Chair, NESTI]
  • Ivanka Visnjic [Cambridge Service Alliance]


The policy issues to be discussed by the panel included:

  • Which are the key policy framework conditions for fostering service innovation (e.g. regulation, IP, competition policy, financing, ICT infrastructure, skills and trade openness) and what should the priorities be?
  • What is the rationale for adjusting the scope of horizontal policy instruments (e.g. R&D tax credits) to better support service innovation and how could this be achieved?  
  • What type of policies are required to enhance the skills and competences necessary for a more innovative service sector and a competitive manufacturing sector which combines products with new types of services?


Open discussion



Day’s conclusions and next steps for policy workstream [Pim den Hertog (Dialogic) & Mario Cervantes (OECD)]




Reception in the Roger Ockrent room

Day 2: Wednesday, 21 March 2012


  • Registration (for new arrivals) and breakfast


Session 3 – Indicators and measurement


This session reported on progress from the measurement module of the INNOSERV project. Draft indicators and proposals for new analysis were presented and discussed.




3.1 Introduction


Chair: Giulio Perani (ISTAT)




3.2 Measuring R&D in services: Challenges and opportunities

Chair: Giulio Perani (ISTAT)


Coffee break




3.3 Measuring innovation in services and service-based innovation

Chair: Giulio Perani (ISTAT)


13:00 – 14:15 Lunch



3.4 IP-based indicators of service innovation – patents and trademarks


Chair: Svein-Olav Nås (Research Council of Norway)


Coffee break


15.30 -17.00  


3.5 Linking service innovation: Policy indicators and business performance


Chair: Svein-Olav Nås (Research Council of Norway)

Session 4 – Conclusions and next steps


The final session summarised the main points from the day’s discussions and outline proposals for the next phase of the INNOSERV project as well as a future research agenda.


17:00 – 17:30 


4. Defining the research agenda – open discussion of OECD proposals


Chair: Ward Ziarko (Belgium Federal Science Policy, TIP and NESTI)

  • Actions for conceptualising and collecting policy-relevant service innovation metrics