As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets.These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these linkages and take advantage of the opportunities to generate added value. Active policies are needed so that countries, regions and cities can realise the potential benefits from linking tourism and creativity. Key policy issues are identified.
This report examines the relationship between SMEs' management of intellectual assets, innovation and competitiveness.
This book defines the major trends and challenges facing tourism in the next decade – from globalisation to environmental issues. Tourism data from 42 countries are presented and analysed including all OECD countries, and fast-growing tourism centres such as Brazil, Chile, China and India.
English, , 255kb
Downloadable case study by Austria for the OECD publication "The Impact of Culture on Tourism".
The first edition of a biennial publication which analyses best practice in OECD and selected non member economies. It surveys a number of initiatives taken by governments and businesses in the tourism field, and provides a statistical profile of tourism in reporting countries.
The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness.