29 June 2012, Geneva, Switzerland
The advent of social media has changed the way that people receive and disseminate information, and how they communicate with one another.
Discussions at the OECD High Level Risk Forum began to touch on some new applications of social media in risk and crisis communication, as well as some of the challenges.
Governments are in the beginning phases of refining their communication strategies to take advantage of the benefits and to mitigate the risks associated with these new media platforms.
This workshop will explore how governments can use, influence and shape social media and social networking for effective and reliable two-way communication in times of crisis. It is both about how social media shape modern communications and how governments can use them for the purpose of improving crisis management.
Among the topics for discussion will be:
1. How to use social media and social networks for risk and crisis communication:
- Use as an awareness tool (e.g. monitoring social media sites and compiling relevant information);
- Use as a one-way communications tool (e.g. dissemination of public safety and crisis information; sending out information about upcoming events or campaigns);
- Use as a two-way communications tool (e.g. engaging with the online community by taking part in conversations via social media tools);
- Use as a tool to leverage networks as a resource in response efforts, adding functions as time goes on, such as: situational awareness and crisis mapping via crowd-sourcing; receiving requests for assistance; and mobilising citizens to achieve communal goals.
- Participants will be invited to submit examples of relevant practices in their country.
2. How to manage social media in such a way that it contributes to effective risk and crisis management.
Journalists are invited to contact Jack Radisch (Jack.Radisch@oecd.org, +33 1 45 24 18 03) and Stéphane Jacobzone (Stephane.Jacobzone@oecd.org +33 1 45 24 85 56).
For more information on OECD work on risk managment please see www.oecd.org/gov/risk
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