Business Models, Trends and Policies
Published on June 06, 2019
As digital transformation has accelerated, the e-commerce landscape has become increasingly dynamic. New players have emerged at the same time that established actors have taken on new roles; some barriers to e-commerce at the firm, individual and country levels have been overcome, while other barriers have emerged. Innovative business models have transformed buyer-seller relationships and pushed out the frontier of what is possible to buy and sell online. This report analyses new and emerging e-commerce business models, examines e-commerce trends along a range of dimensions, and offers new insights on the policies needed to exploit the opportunities and mitigate the challenges of unlocking the potential of e-commerce for all.
|||Unpacking e-commerce: Policy note|
|Digital transformation enables and affects e-commerce – and market openness more broadly – in many ways. Explore interactive indicators of e-commerce and learn more about the importance of market openness on the Going Digital Toolkit.|