Unpacking E-commerce
Business Models, Trends and Policies
Published on June 06, 2019

As digital transformation has accelerated, the e-commerce landscape has become increasingly
dynamic. New players have emerged at the same time that established actors have taken
on new roles; some barriers to e-commerce at the firm, individual and country levels
have been overcome, while other barriers have emerged. Innovative business models
have transformed buyer-seller relationships and pushed out the frontier of what is
possible to buy and sell online. This report analyses new and emerging e-commerce
business models, examines e-commerce trends along a range of dimensions, and offers
new insights on the policies needed to exploit the opportunities and mitigate the
challenges of unlocking the potential of e-commerce for all.
Related
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Unpacking e-commerce: Policy note |
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Digital transformation enables and affects e-commerce – and market openness more broadly – in many ways. Explore interactive indicators of e-commerce and learn more about the importance of market openness on the Going Digital Toolkit. |
Further reading
- Unpacking e-commerce: The rise of new business models, VoxEU article, July 2019