28/02/2014 - Tourism has shown resilience through the global economic crisis and accounts today for 4.7% of GDP and 6% of jobs on average in OECD countries. Yet as tourist arrivals worldwide surpass 1 billion annually, many established destinations are losing market share to up-and-coming countries in an increasingly competitive environment.
OECD Tourism Trends and Policies 2014, prepared in partnership with the European Commission, presents data on domestic, inbound and outbound tourism in 48 countries and analyses issues such as how innovation, transport trends, digital technologies, social media, taxes and visa rules affect an industry that is key for employment and consumption.
Sergio Arzeni, Director of the OECD’s Centre for Entrepreneurship, SMEs and Local Development, and Alain Dupeyras, Head of Tourism at the OECD, will present the report at a press conference on Friday 7 March during the International Tourism Bourse (ITB) trade fair in Berlin.
Journalists should register their attendance with Messe Berlin. For further information, please contact Antonie Kerwien in the OECD’s Berlin Media and Public Affairs centre.
The report will be available to journalists on the OECD's password-protected website from 14:00 Berlin time. Advance copies can be requested under embargo by emailing email@example.com.