15-16 April 2010, OECD Headquarters, Paris
Environmental claims are defined as assertions made by firms about the environmentally beneficial qualities or characteristics of their products or services. They have the potential to play an important role in encouraging consumers to make choices which support green growth and sustainable consumption.
The impact of claims will be reduced, however, to the extent that they are unclear, unsubstantiated, confusing, deceptive or fraudulent. When this occurs, there is a risk that consumer interest and confidence in green products and services will diminish.
Governments and other stakeholders are challenged to understand how consumer behavior is changing and to develop tools and mechanisms that support consumer choices for environmentally-friendly products and services.
The workshop explored what is the role of governments and other stakeholders in enhancing the value and effectiveness of environmental claims for consumers who would like to take environmental impacts into consideration when making purchasing decisions. It provided a platform for stakeholders to share information on:
The results of this workshop will feed into the OECD's Green Growth Strategy.
The workshop was held on 15-16 April 2010 and it was divided into four sessions:
Session 1: Setting the context - environmental claims in the marketplace
Session 2: Understanding consumer perception of environmental claims
Watch a video example
Session 3: Case studies: current business practices in environmental marketing and their impact on consumers
Session 4: Policy tools and enforcement mechanisms.
A summary of the workshop is also available.
Watch video interview with Mr. Ochieng, president of Consumers International about sustainable consumption
Permanent URL: www.oecd.org/sti/consumer-policy/greenclaims