Politique des consommateurs

Enhancing the value and effectiveness of environmental claims: protecting and empowering consumers - OECD Workshop

 

15-16 April 2010, OECD Headquarters, Paris

 

 Rationale and scope  Objectives  Programme with presentaions' links  Summary  Contact us

 OECD and other stakeholders' work on green growth and sustainable consumption

 

Rationale and scope

 

 

Environmental claims are defined as assertions made by firms about the environmentally beneficial qualities or characteristics of their products or services. They have the potential to play an important role in encouraging consumers to make choices which support green growth and sustainable consumption.

The impact of claims will be reduced, however, to the extent that they are unclear, unsubstantiated, confusing, deceptive or fraudulent. When this occurs, there is a risk that consumer interest and confidence in green products and services will diminish.


Governments and other stakeholders are challenged to understand how consumer behavior is changing and to develop tools and mechanisms that support consumer choices for environmentally-friendly products and services.

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 Objectives

 

 

The workshop explored what is the role of governments and other stakeholders in enhancing the value and effectiveness of environmental claims for consumers who would like to take environmental impacts into consideration when making purchasing decisions. It provided a platform for stakeholders to share information on:

  • How firms are using environmental claims to promote their products. 
  • How such claims are being perceived and evaluated by consumers. 
  • What consumer agencies and other stakeholders could do to enhance the value and effectiveness of these claims. 


The results of this workshop will feed into the OECD's Green Growth Strategy.


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Programme

 

 

The workshop was held on 15-16 April 2010 and it was divided into four sessions:

 

Session 1: Setting the context - environmental claims in the marketplace

  • How firms’ use of environmental claims has developed over the last decade?
  • What role are such claims playing in today’s marketplace?

 

Session 2: Understanding consumer perception of environmental claims

  • How consumers respond to environmental claims?
  • How such claims are being perceived and evaluated by consumers and how do they affect consumer decision making? 
  • How do consumers detect and respond to misleading or fraudulent claims?

 

Watch  a video example

  

Session 3: Case studies: current business practices in environmental marketing and their impact on consumers

  • What are the current business practices in using environmental claims to assess common practices in green claims?
  • What impact do they have on consumers?

 

Session 4: Policy tools and enforcement mechanisms.

  • What are the best policy tools and enforcement mechanisms in educating consumers on how claims can be used to make more informed decisions?
  • How the fraudulent or misleading claims could be combated?
  • What can be done to enhance the value and effectiveness of green claims for consumers?

 

See the programme with presentations' links (418 kb) and the bio-book (321 kb).

summary of the workshop is also available.

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OECD and other stakeholder work on green growth and sustainable consumption

 


 


  

Watch video interview with Mr. Ochieng, president of Consumers International about sustainable consumption 

 

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Contact us

 

 

  • Participation in this workshop is by invitation only.
  • For information related to the accomodation and getting to the OECD Conference Centre, please consult this webpage.
  • For other questions, please contact the OECD Secretariat at consumer.policy@oecd.org.

 

 

Permanent URL: www.oecd.org/sti/consumer-policy/greenclaims

 

Related Documents

 

OECD workshop on enhancing the value and effectiveness of environmental claims: protecting and empowering consumers - short summary

 

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