Unpacking E-commerce

Business Models, Trends and Policies

Published on June 06, 2019

As digital transformation has accelerated, the e-commerce landscape has become increasingly dynamic. New players have emerged at the same time that established actors have taken on new roles; some barriers to e-commerce at the firm, individual and country levels have been overcome, while other barriers have emerged. Innovative business models have transformed buyer-seller relationships and pushed out the frontier of what is possible to buy and sell online. This report analyses new and emerging e-commerce business models, examines e-commerce trends along a range of dimensions, and offers new insights on the policies needed to exploit the opportunities and mitigate the challenges of unlocking the potential of e-commerce for all.


Abbreviations and Acronyms
Executive Summary
Understanding E-Commerce
Tracking E-Commerce Trends
Evolving E-Commerce Business Models
Tapping into New Data Sources
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Unpacking e-commerce: Policy note
Panorama del comercio electrónico: Políticas, tendencias y modelos de negocio
Digital transformation enables and affects e-commerce – and market openness more broadly – in many ways. Explore interactive indicators of e-commerce and learn more about the importance of market openness on the Going Digital Toolkit.


Further reading