29 June 2012, Geneva, Switzerland
The advent of social media has changed the way that people receive and disseminate information, and how they communicate with one another.
Discussions at the OECD High Level Risk Forum began to touch on some new applications of social media in risk and crisis communication, as well as some of the challenges.
Governments are in the beginning phases of refining their communication strategies to take advantage of the benefits and to mitigate the risks associated with these new media platforms.
This workshop will explore how governments can use, influence and shape social media and social networking for effective and reliable two-way communication in times of crisis. It is both about how social media shape modern communications and how governments can use them for the purpose of improving crisis management.
Among the topics for discussion will be:
1. How to use social media and social networks for risk and crisis communication:
2. How to manage social media in such a way that it contributes to effective risk and crisis management.
For more information on OECD work on risk managment please see www.oecd.org/gov/risk
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