Michael Cole


Michael Cole


Chief Operations Officer

Kia Motors Europe

Michael Cole was born in the United Kingdom in 1963 and completed his formal education at Oxford Brookes University before qualifying as a member of the Chartered Association of Certified Accountants. Entering the motor trade from university, he has worked in the industry for almost 30 years. Starting on a Graduate Accounting programme in the Ford dealer network, he worked for two different retailers before joining Toyota’s UK national sales company in 1994. During 15 years with Toyota he held management positions in dealer business management, financial services, regional sales, fleet sales, marketing, and after sales before taking up the post of Operations Director in 2005. Before leaving Toyota in 2009, Mr. Cole played a key role in helping Toyota GB achieve 15 years of consecutive growth for Toyota and Lexus, as well as being a key instigator in improving business processes and customer service standards of the Toyota brand.

In the summer of 2009 Michael was appointed Managing Director of Kia Motors UK. He successfully led the brand through an exciting 3-year period during which annual sales doubled and the consumer perception of the Kia brand was transformed through the introduction of new models, an industry-leading 7-year warranty and a range of new sales and after sales products and services. Mr. Cole’s open and approachable style of management was also evident as dealer and employee satisfaction levels improved during his tenure.

In November 2012, Mr. Cole was promoted to the position of COO at Kia Motors Europe, based in Frankfurt, where he is responsible for overseeing 30 markets and for the task of making Kia a Top 10 mainstream brand in Europe by delivering quantitative and qualitative growth.

Mr. Cole is married with two children, aged 17 and 15 and lives in both Frankfurt and at the family home in the United Kingdom.





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