Echanges de services

Experts Meeting on Audiovisual Services, April 2011


Agenda (pdf) | Meeting Highlights | Venue and practical information | OECD Experts Meetings on Services


The OECD Experts Meeting on Trade in Audiovisual Services will bring together experts from the private sector, governments, international organisations and academia to share knowledge and ideas on key trade policy issues in audiovisual services.


The meeting will start with a general session on the link between trade in audiovisual services, cultural diversity and protection of intellectual property rights. This will be followed by sectoral sessions covering the following areas: production, distribution and projection of motion pictures; broadcasting services; and sound recordings.


Tuesday 19 April 2011


Welcome remarks by Raed Safadi, TAD Deputy Director and by the Chair Carol Balassa, Senior Fellow, Curb Center for Art, Enterprise and Public Policy at Vanderbilt 


Setting the scene
Introductory speech  on the audiovisual sector by the Chair.

Session I: Open markets, cultural diversity and intellectual property rights


Christoph Beat Graber, University of Luzern, Presentation



Todd Nissen, USTR
Guiomar Alonso Cano, UNESCO
Will Page, PRS for Music
David Stopps, FML International Artist Management


Background documents and references for this session:

State Aid for Digital Games and Cultural Diversity: A Critical Reflection in the Light of EU and WTO Law, Christoph Beat Graber

Trade and Culture, Christoph Beat Graber

Trends in Audiovisual Markets: Regional Perspectives from the South, submitted by Emmanuel Cocq

The Justification and Methodology for Measuring the Diversity of Cultural Expressions, submitted by Guiomar Alonso Cano


Session II: Trade in motion picture services


Emmanuel Cocq, Groupe d'Économie Mondiale, Sciences Po, Paris, Presentation


Greg Frazier, Motion Picture Association of America, Presentation
Shri Supran Sen, Film Federation of India, Presentation
Kyung-sin Park, Korean Film Council


Background documents and references for this session:

America's Image Abroad: The UNESCO Cultural Diversity Convention and U.S. Motion Picture Exports, Carol Balassa

"Trade Issues in the Motion Picture Industry", U.S. National Study on Trade in Services, Carol Balassa, for the article see pages 154-159.

"An 'Economic' Approach Towards the Trade and Culture Debate: The U.S. Position," in International Cultural Policies and Power, J. P. Singh (ed.), Palgrave Macmillan, April 2010.

"International Cooperation to Improve Trade Rules," North American Outlook: Cultural Sovereignty or Trade Protectionism, Vol. 6, No. 4, February 1998.

"The Global Markets", Rob Aft (excerpt from The Movie Business Book,  Jason E. Squire, ed.)

The Support for the French Cinematographic Production: Who Benefits from the French "Cultural Exception"?, submitted by Emmanuel Cocq

Application of the Stirling Model to Assess Diversity Using UIS Cinema Data, submitted by Guiomar Alonso Cano


Wednesday 20 April 2011

Session III: Trade in broadcasting services


Gillian Doyle, University of Glasgow, Presentation



Michael Wagner, European Broadcasting Union, Presentation

Rob Aft, Compliance Consulting, Presentation
André Lange, European Audiovisual Observatory
José Juan Haro, Telefónica S.A., Presentation


Background documents and references for this session:

From Television to Multi-Platform: Less from More or More for Less?, Gillian Doyle

ETNO Reflection Document on the Telecommunications Sector in MERCOSUR: market access restrictions on Triple-Play services, submitted by David Frautschy

The Rules of Attraction: Creating a Production-Friendly Community, Rob Aft 


Session IV: Trade in sound recording services


Joel Waldfogel, University of Pennsylvania, Presentation



Peter Jenner, Sincere Management
Shira Perlmutter, International Federation of the Phonographic Industry
Martin Roy, WTO
Graham Henderson, Canadian Recording Industry Association


Background documents and references for this session:

Pop Internationalism: Has a Half Century of World Music Trade Displaced Local Culture?, Fernando Ferreira, Joel Waldfogel

Wallet Share, Will Page


Session V: Breakout groups



Way forward and close of the meeting



Additional background documents



Background Note: Audiovisual Services, WTO Secretariat

Return to OECD Experts Meetings on Services main page.



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