The past decades have seen a rapid emergence of the culture and creative economy. Culture and creative industries (CCIs) include a broad range of activities, including cultural heritage, architecture, music, live performance, publishing, the art and antiques market, music, arts and crafts professions, television and radio, film and video, advertising, design, fashion, video games, and software and IT services.
Culture is an integral part of local development. It is linked to job creation, exports and revenues. Whether in cities, or regions, culture is an essential component of the quality of life, and a “creativity lever” for new goods and services. Culture and creative industries can bridge communities and provide disadvantaged individuals opportunities for empowerment, self-reliance and integration into employment and productive activities.
However, due to the rapid evolution of CCIs, the difficulties to define its frontiers and its needs, the often intangible impacts of culture-led projects, the need to catch up with the new trends in cultural and creative tourism, and the fragmentation of the policy frameworks, local policy makers often do not grasp the full extent of the sector, and deploy insufficient efforts to support it. There is overall a lack of capacities to design integrated strategies and in leveraging the appropriate policies that would be necessary to realise the potential of the sector in creating jobs and transforming well-being.
A. Fulfilling the potential for Cultural and Creative Industries
Quantifying the social and economic impact of the sector and identifying policy tools to support itWhy this is important Recent EC research [Towards More Efficient Financial Ecosystems, European Commission, 2016] recognises that despite their considerable potential, the CCIs, estimated to be responsible for over 3% of the EU's gross domestic product and jobs, remain undervalued and unrecognised. They continue to face difficulties in accessing start-up capital and financing but also finding workers with the right skills. The challenges facing CCIs are compounded by a lack of clear evidence and information on the sector.
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B. Culture and local development: maximising the impact
Towards an OECD Guide for Local Governments, Communities and MuseumsWhy this is important Museums and cultural heritage are powerful assets for local development. They can help attract tourists, bring revenues, regenerate local economies, promote inclusion, boost cultural diversity and reinvent territorial identity. For several decades now, cities and regions have been drawing on these assets to put in place heritage-led regeneration plans as part of their wider economic development strategies.
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Round-table: Cultural heritage as catalyst of local development
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For further information, please contact Ekaterina.Travkina@oecd.org and Alessandra.Proto@oecd.org.
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