Creativity and innovation are now driving the economy, reshaping entire industries and stimulating inclusive growth. Businesses, organisations and economic regions that embrace creativity generate higher revenue and provide greater stability into the future. Based on ideas, the creative economy spans economic, social, cultural and technological aspects and is at the crossroads of the arts, business and technology. It relies on an unlimited global resource: human creativity, skills and talent.
The creative economy covers a large variety of creative fields, from advertising, broadcasting, film/music industries, Internet and mobile content industry, computer games to the visual and performing arts, fashion, design, architecture, or tourism. A large share of radical creativity and innovations emerge from new firms, often start-ups, that account for up to 60 per cent of net job creation in some countries.
- New sources of growth: Knowledge-based capital
- OECD work on Innovation
- OECD work on Internet
- Football and Socioeconomic Development
Cadernos FGV Projetos No. 22, Year 8