Recent studies confirm that culture itself represents a real market, where customers are willing to pay for a product. This sector is expanding and has an added value in terms of knowledge due to its ability to engender highly creative jobs and promote other sectors such as, for example, tourism. Secondly, cultural policies can make the difference in attracting ‘the brains’, which constitute the knowledge economy’s raw material. These policies constitute an important factor of social cohesion and an incentive for the future.
This international conference explored these aspects and others with the aim to increase awareness by policy makers and the private sector of the importance of culture in economic development policies. It also promoted specific recommendations on how to maximise the advantages of cultural policies and therefore enhance the territory’s competitiveness, also drawing on successful international experiences.
The conference was addressed to policymakers and to economic and cultural practitioners. It was jointly organised by the OECD LEED Programme, Federculture and the Autonomous Province of Trento, Italy.
For more information please contact Ms. Antonella Noya.