Private sector Programmes - Italy: Experience Territorial Campaigns, PattiChiari Consortium

Programme:

EXPERIENCE TERRITORIAL CAMPAIGNS

 Italy

Date of creation: June 2004

Sector, Sponsor,  Responsible body(ies):

Private: Consorzio PattiChiari ( PattiChiari Consortium)

Audience/Coverage:

Italy – nationwide

Tools & Programmes:
- Infopoints equipped with information material and computers connected to the Internet.
- Teams specifically trained to help users needing additional explanations on any of the PattiChiari related issues.

Description (Aim & Needs):

These initiatives have a varied nature and they are carried out in city squares, tradeshows, train stations, airports and public offices in order to spread “field financial education”.
Teams specifically trained, in an informal setting, provide Italian citizens with clear information, as well as free and easy-to-use tools.
These activities aim to encourage citizens in investing a bit of their time on financial culture; PattiChiari’s goal is spreading knowledge on financial products, to help to make informed choices.

Assessment of Financial Literacy/Capability:

Ad hoc studies have been conducted to determine the level of economic and financial education in Italy and to investigate the way Italians perceive themselves with respect to money management and to their own financial education knowledge.
Italy is badly positioned in international ratings concerning eco/financial education.
The majority of Italians perceive that they have real obstacles to understanding financial information, and over 70% of the population feel inadequate when it comes to making financial decisions.

Evaluation of the Programme:

PattiChiari’s vans and teams travelled over 50,000 Km, reaching 260 small and medium-sized cities, and directly contacting 400,000 individuals.
During these activities, a special feedback questionnaire was collected, which showed that citizens:
-  have an absolute need for simplifying economic information
-  believe they are undereducated on financial issues
-  appreciate PattiChiari’s initiatives

Resources/Available Material:

n.c

Weblink:

http://www.pattichiari.it/inside.asp?id=289
http://www.pattichiari.it/inside.asp?id=436

Contact:

m.rivelli@abi.it