Broadband Content Panel: Agenda

Broadband Content Panel
3 June 2004
OECD, Chateau de La Muette, Paris

Broadband panel presentations - Government presentations

09:00-09:10
Address and introduction by the Chair and the Secretariat

09:10-10:00
Session 1. Rise of Digital Content and Value Chain Developments
Speakers:

• Laurent Michaud (IDATE):
  Growth of Digital Broadband Content: Stocktaking and Outlook
• Dennis Weller (Verizon):
  Evolution of the Value Chain: Adaptation for Digital Delivery in a Broadband World
• Seishi Tsukada (NTTDoCoMo):
  DoCoMo's 3G Content Services in Japan

10:00-12:40
Session 2. Cases: Scientific and Technical Publishing, Music and Online Games Transforming Value Chains, Changing Business Models and Obstacles

Scientific and Technical Publishing
Speakers:

• David Worlock (Digital Content Forum / Electronic Publishing Services):
  Changing Business Models in the Scientific, Technical and Medical Publishing Market
• Piero Attanasio (Italian Publishing Association):
  The STM Publishing Value Network: An Increasingly Complex Picture

Discussion

Music
Speakers:

• Barney Wragg (Universal Music International):
  UM Digital Music Distribution
• Stanislas Hintzy (OD2):
  Developing a Business Model in Europe: Experience at the Forefront
• Sara John (EMI Music):
  The Digital Value Chain and New Economic Models

Online Computer and Video Games
Speakers:

• Gaute Godager (Funcom):
  Worlds within Worlds – Massive Online Games: The Future of Gaming
• Murray Hume (Sony):
  The Impacts of Broadband Network Entertainment on the Video Games Industry and Its Value Chain
• Stephen Choi (M-Game):
  Korean Online Game Business Statement

Additional presentation:

• Michel Cassius (Microsoft):
  X-Box Live: Lessons Learnt in One Year

Discussion

Summary by David Worlock (Digital Content Forum) and Conclusions by the Chair

Afternoon

Government presentations

The United Kingdom's (or DTI's) Engagement with the Content Sector
John Kroeger
Head, Computer Games and Internet Commerce
Digital Content and Publishing Unit, Department of Trade and Industry, United Kingdom

Promotion Policy for Content Business in Japan
Masamichi Kono
Counsellor
Secretariat of Intellectual Property Strategy Headquarters Cabinet Secretariat, Japan

Norway's Strategy for Electronic Content
Eivind Lorentzen
Norwegian Ministry of Trade and Industry

Broadband in the United States: Regulator’s ViewIrene Wu
Assistant Chief, Regional and Industry Analysis
Strategic Analysis and Negotiations Division, International Bureau
US Federal Communications Commission

New Growth Engine Digital Contents Industry: Policies for Promotion of Digital Contents Industry
Young-A Im
Knowledge & Information Industry Division
Ministry of Information and Communication, Korea

eContent Policies and Action Plans
Daniela Battisti
Coordinator, Research and Studies Unit
Minister for Innovation and Technologies, Italy

Music: The First Case Study
Sacha Wunsch-Vincent and Graham Vickery
Working Party for the Information Economy
OECD Secretariat, Directorate for Science, Technology and Industry