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Perspectives on global development

Social Media Use By Governments | 9

 

Members are investing more in social media, but are they monitoring the returns?

Since 2012, the proportion of DevCom members who are monitoring impact has increased. However, the latter tend to use quantitative measures, which have limitation when it comes to assessing the quality of audience engagement.
 

 

 

DevCom Secretariate Presentation Slide 9

 

 
  DevCom Secretariate Presentation Slide 3 DevCom Secretariate Presentation Slide 3 DevCom Secretariate Presentation Slide 5  DevCom Secretariate Presentation Slide 7  DevCom Secretariate Presentation Slide 9  DevCom Secretariate Presentation Slide 11 DevCom Secretariate Presentation Slide 12

 

 

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