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Perspectives on global development

Social Media Use By Governments | 5

 

A ranking of different reasons to use social media  

Top-level objectives are related to marketing and awareness-raising. Objectives that involve some form of active engagement from citizens rank much lower. This suggests that for most members, social media is still mainly used as a one-way communication tool.

 

DevCom Secretariate Presentation Slide 5

 

 
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