Development aid confronts a skeptical public in many countries. Overwhelmed by domestic social and economic problems, people prioritise tackling poverty in their own society (“charity begins at home”). Yet, opinion polls show that people strongly support moral reasons of giving foreign aid even if they question its effectiveness. This DevCom seminar addressed the following questions: Does aid actually work? Does it reach the poorest of the poor and alleviate extreme poverty, or does their tax money serve corrupt governments and dictators in developing countries? Are aid investments being used in a productive way? Are donors using the best techniques in development?
This DevCom Special Seminar gave communicators the opportunity to work together and, under the guidance of a communications expert, craft sensible and lasting answers to questions asked by the skeptical public.
The seminar aimed to answer the following questions:
The seminar had a workshop style: with an experienced facilitator, participants shared and exchanged their practical experiences through the different sessions. As a result of the seminar, participants developped strategic approaches, messages and tools in communicating to and with a skeptical public.