Perspectives on global development

2017 DevCom Annual Meeting

 

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Listening, Learning & Linking Up: Engaging Citizens in the SDG Era

OECD 21 - 22 November 2017.  

 

Click here to read the report summary 

In the SDG era, communications is all about Listening, Learning and Linking Up. To engage citizens for sustainable development, we need to listen to people, link up with new partners and learn from one another. The 2017 OECD DevCom Annual Meeting explored ways to progress in all of these areas. Participants included more than 70 senior-level communications and policy experts from governments, foundations, NGOs and businesses.

  

Background Documents

 

 

On Better Listening 

 

On SDG Communications

 

Presentations

 

Day 1 Agenda - 21 November 2017

Welcome 

Mario Pezzini, Director, OECD Development Center

 

I. TWO YEARS IN: WHERE DO WE STAND ON SDG ENGAGEMENT?

Time flies! We are two years in to the Sustainable Development Goals. Are citizens aware of and engaging with the SDGs? How are the Goals resonating in schools and businesses? What lessons can we learn from two years of SDG engagement? Are the SDGs changing what we consider to be effective public engagement?

Hannah Cole
Head of Communications Unit, DG DevCo, European Commission Development co-peration & the SDGs in Europe: state of the debate
 
Alison Bellwood
Director, World's Largest Lesson, Project Everyone Bringing the Global Goals into all classrooms. Presentation here.
 
Susanne Zeko 
Managing Director, The New Division How businesses are adapting to and communicating about the SDGs
 
 Moderator:
Bathylle Missika
Head of Partnerships & Networks, OECD Development Centre

 

II. BETTER LISTENING IN A POLARISED WORLD: WHAT ARE PEOPLE SAYING ABOUT SUSTAINABLE DEVELOPMENT?

“Fake news”! The public debate appears to have become mistrustful and polarised. Yet, sustainable development requires hope for the future, civic participation and collaboration. Do we really understand our audiences? What are they telling us about sustainable development and international cooperation? How can we become better listeners?

Jacqueline Théoret
A/Executive Director, Strategic Communications, International Development, Global Affairs Canada
Insights from public consultations on development policy in Canada

Nick van Praag
Director, Ground Truth Solutions
Beyond anecdotes: bringing customer perspectives into development communications. Presentation here.

Nicholas Piachaud
Policy and Advocacy Manager, Varkey Foundation
What does the future hold for Generation Z and global citizenship?

Moderator:

 Richard Wike, Director of Global Attitudes Research, Pew Research Center

 

III. WORLD CAFÉ: BETTER LISTENING FOR MORE ENGAGED AUDIENCES

Good listeners make great communicators! There are many ways to hear people’s views, online and offline. Yet, a new DevCom survey suggests that many institutions are not making the most of their opportunities to listen. In this session, organised in the World Café format, we got to know diverse “listening initiatives”. Participants identified good listening practices and discussed how these principles could be applied to their next communications activities and campaigns

Facilitator:

Felix Zimmermann
Co-ordinator, OECD DevCom

A. The World of Glocalities

Martijn Lampert
Research Director, Motivaction. Presentation here.

B Promoting global citizenship: the contribution of donor agencies

Jonathan Andrews, I Am Able Campaign Leader, Commonwealth Youth Council

Rohit Pothukuchi, Founder & Chief Executive, Verdentum

C. MYWorld 2030

Laura Hildebrandt, Policy Specialist, UN SDG Action Campaign. Presentation here.

D. New Tools for Digital Democracy

Ben Fowkes, Commercial Director, Delib

 

IV. KEYNOTE: EMPOWERING JOURNALISTS FOR HEALTHIER MEDIA LANDSCAPES

Media landscape around the world are vibrant. Many journalists (many of them from younger generations) are embracing the principles of spirited debate, intelligent inquiry and principled disagreement. How is journalism evolving? What can we learn from innovation media landscape? How can we address misconceptions and stereotypes in the global debate about development?

Aaron Sherinian
Director of Communications, Aga Khan Development Network. Presentation here.

Moderator:

Bathylle Missika
Head of Partnerships & Networks, OECD Development Centre

 

V. CITIZENS & THE SDGs: DIGITAL INNOVATION IN LATIN AMERICA & THE CARIBBEAN

Across Latin America and the Caribbean, institutions are finding new digital ways to communicate with citizens, seek their views and encourage them to adapt SDG-friendly behaviours. What are the main challenges for public & media relations in the region? How are citizens engaging with the SDGs, for example through civic innovation? How are governments and businesses engaging with “new” communities, such as young people and entrepreneurs?

Maria del Mar Oña Hernandez
Director for Communications, BBVA Microfinance Foundation
Audiovisual communications & financial inclusion for the sustainable development of vulnerable entrepreneurs

Amalia Navarro
Director of Communications, Ibero-American Secretariat

Moderator:

Lorenzo Pavone
Deputy Head of Partnerships & Networks, OECD Development Centre

 

VI. SMALL GROUP DISCUSSIONS: PEER LEARNING FOR SDG COMMUNICATORS

Many organisations have first experiences to share about SDG communications. DevCom and the UN SDG Action Campaign want to hear about them! In this session, small groups explored four different approaches to SDG engagement. They identified lessons, success factors and challenges. They also discussed how The SDG Communicator (our new online platform) can be as useful as a possible tool to their work. You can visit the beta version at: sdg-communicator.org

Introduction: Experience from the #17Ziele campaign

Julia Lehmann
Head of Public Relations, Federal Ministry for Economic
Co-operation and Development, Germany. Presentation here.

Jenefaa Gillis-Harry
Deputy Director, Office of the Senior Special Assistant to the President on SDGs, Nigeria

Facilitator

Laura Hildebrandt
Policy Specialist, UN SDG Action Campaign

 

Group A Combining stories and data to communicate SDG results 

Erja-Outi Heino, Director,

Development Communications, Ministry for Foreign Affairs, Finland. Presentation here.

Group B. Promoting global citizenship the contribution of donor agencies

Soyean Shin Manager,

Office of Public Relations & Communication, Korea Int’l Cooperation Agency (KOICA). Presentation here.

Group C. Finding citizens where they're having fun at cultural events

Chiara Popplewell, Director of Public Outreach, Dep’t of Foreign Affairs and Trade, Ireland

Group D. Working with the private sector to engage new audiences

Noemie Bauer, Global Corporate Social Responsibility Manager, Pernod Ricard. Presentation here.

 

VII.  WRAP UP

Final thoughts from DevCom Co-Chairs:

Jacqueline Théoret A/Executive Director, Strategic Communications, International Development, Global Affairs Canada

Anja Prodöhl Programme Manager, Communications, Swiss Development Cooperation

Wrap up by:

Bathylle Missika Head of Partnerships & Networks, OECD Development Centre

 

 

Day 2 Agenda - 22 November 2017  - MEMBERS ONLY

                

I. Welcome Remarks

 

II. DEVELOPMENT COMMUNICATIONS IN 2017: ACHIEVEMENTS & CHALLENGES

In a Tour de Table, DevCom members shared highlights of their year. What have been our main achievements and challenges? What are the big questions on our mind as we head into 2018?

Moderator:

Caroline Petit, UN Regional Information Centre, Brussels

 

II. THEMATIC FOCUS SESSION

In this session, we addressed two specific challenges on the minds of many DevCom members. In each case, we identified major questions and principles that can help members move forward. We also identified opportunities for members to continue sharing lessons on the issue between DevCom events.

 a. Communicating about corruption

Corruption continues to play a major role in public debates about development co-operation. How do you communicate about corruption without undermining public trust? 

Lead Speaker:

Malene Bøgesvang, Deputy Head of Department, Public Diplomacy, Communication and Press, Ministry of Foreign Affairs, Denmark

b. Segmenting audiences and using big data

Political parties and businesses have begun segmenting and “micro-targeting” audiences with great success. In our 2017 DevCom survey on public attitudes research, only three DevCom members said that they have used big data to inform their decisions. What are the opportunities, challenges and risks? 

Lead Speaker: Marte Lid, Senior Adviser and Campaigns Manager, Department of Communications, Norwegian Agency for Development Cooperation

Moderator: Anja Prodöhl, Programme Manager, Communications, Swiss Development Cooperation

 

IV. IMPLEMENTING THE 2017-2018 DEVCOM WORK PROGRAMME

Following a brief introduction by the DevCom Secretariat, members discussed DevCom highlights in 2017 and priorities for 2018. This mid-way point in the 2017-2018 biennium was also an opportunity to take stock of the network membership and budget.

Lead Speaker: Felix Zimmermann, Co-ordinator, OECD DevCom

Moderator: Jacqueline Théoret, A/Executive Director, Strategic Communications, International Development, Global Affairs Canada

V. ANY OTHER BUSINESS

 

 


 

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