Listening, Learning & Linking Up: Engaging Citizens in the SDG Era
OECD 21 - 22 November 2017.
In the SDG era, communications is all about Listening, Learning and Linking Up. To engage citizens for sustainable development, we need to listen to people, link up with new partners and learn from one another. The 2017 OECD DevCom Annual Meeting explored ways to progress in all of these areas. Participants included more than 70 senior-level communications and policy experts from governments, foundations, NGOs and businesses.
On Better Listening
On SDG Communications
Mario Pezzini, Director, OECD Development Center
I. TWO YEARS IN: WHERE DO WE STAND ON SDG ENGAGEMENT?
Time flies! We are two years in to the Sustainable Development Goals. Are citizens aware of and engaging with the SDGs? How are the Goals resonating in schools and businesses? What lessons can we learn from two years of SDG engagement? Are the SDGs changing what we consider to be effective public engagement?
II. BETTER LISTENING IN A POLARISED WORLD: WHAT ARE PEOPLE SAYING ABOUT SUSTAINABLE DEVELOPMENT?
“Fake news”! The public debate appears to have become mistrustful and polarised. Yet, sustainable development requires hope for the future, civic participation and collaboration. Do we really understand our audiences? What are they telling us about sustainable development and international cooperation? How can we become better listeners?
A/Executive Director, Strategic Communications, International Development, Global Affairs Canada
Insights from public consultations on development policy in Canada
Nick van Praag
Director, Ground Truth Solutions
Beyond anecdotes: bringing customer perspectives into development communications. Presentation here.
Policy and Advocacy Manager, Varkey Foundation
What does the future hold for Generation Z and global citizenship?
Richard Wike, Director of Global Attitudes Research, Pew Research Center
III. WORLD CAFÉ: BETTER LISTENING FOR MORE ENGAGED AUDIENCES
Good listeners make great communicators! There are many ways to hear people’s views, online and offline. Yet, a new DevCom survey suggests that many institutions are not making the most of their opportunities to listen. In this session, organised in the World Café format, we got to know diverse “listening initiatives”. Participants identified good listening practices and discussed how these principles could be applied to their next communications activities and campaigns
Co-ordinator, OECD DevCom
A. The World of GlocalitiesMartijn Lampert
Research Director, Motivaction. Presentation here.
B Promoting global citizenship: the contribution of donor agencies
Jonathan Andrews, I Am Able Campaign Leader, Commonwealth Youth CouncilRohit Pothukuchi, Founder & Chief Executive, Verdentum
C. MYWorld 2030Laura Hildebrandt, Policy Specialist, UN SDG Action Campaign. Presentation here.
D. New Tools for Digital Democracy
Ben Fowkes, Commercial Director, Delib
IV. KEYNOTE: EMPOWERING JOURNALISTS FOR HEALTHIER MEDIA LANDSCAPES
Media landscape around the world are vibrant. Many journalists (many of them from younger generations) are embracing the principles of spirited debate, intelligent inquiry and principled disagreement. How is journalism evolving? What can we learn from innovation media landscape? How can we address misconceptions and stereotypes in the global debate about development?
Director of Communications, Aga Khan Development Network. Presentation here.
Head of Partnerships & Networks, OECD Development Centre
V. CITIZENS & THE SDGs: DIGITAL INNOVATION IN LATIN AMERICA & THE CARIBBEAN
Across Latin America and the Caribbean, institutions are finding new digital ways to communicate with citizens, seek their views and encourage them to adapt SDG-friendly behaviours. What are the main challenges for public & media relations in the region? How are citizens engaging with the SDGs, for example through civic innovation? How are governments and businesses engaging with “new” communities, such as young people and entrepreneurs?
Maria del Mar Oña Hernandez
Director for Communications, BBVA Microfinance Foundation
Audiovisual communications & financial inclusion for the sustainable development of vulnerable entrepreneurs
Director of Communications, Ibero-American Secretariat
Deputy Head of Partnerships & Networks, OECD Development Centre
VI. SMALL GROUP DISCUSSIONS: PEER LEARNING FOR SDG COMMUNICATORS
Many organisations have first experiences to share about SDG communications. DevCom and the UN SDG Action Campaign want to hear about them! In this session, small groups explored four different approaches to SDG engagement. They identified lessons, success factors and challenges. They also discussed how The SDG Communicator (our new online platform) can be as useful as a possible tool to their work. You can visit the beta version at: sdg-communicator.org
Introduction: Experience from the #17Ziele campaign
Head of Public Relations, Federal Ministry for Economic
Co-operation and Development, Germany. Presentation here.
Deputy Director, Office of the Senior Special Assistant to the President on SDGs, Nigeria
Policy Specialist, UN SDG Action Campaign
Group A Combining stories and data to communicate SDG results
Erja-Outi Heino, Director,
Development Communications, Ministry for Foreign Affairs, Finland. Presentation here.
Group B. Promoting global citizenship the contribution of donor agencies
Soyean Shin Manager,
Office of Public Relations & Communication, Korea Int’l Cooperation Agency (KOICA). Presentation here.
Group C. Finding citizens where they're having fun at cultural events
Chiara Popplewell, Director of Public Outreach, Dep’t of Foreign Affairs and Trade, Ireland
Group D. Working with the private sector to engage new audiences
Noemie Bauer, Global Corporate Social Responsibility Manager, Pernod Ricard. Presentation here.
VII. WRAP UP
Final thoughts from DevCom Co-Chairs:
Jacqueline Théoret A/Executive Director, Strategic Communications, International Development, Global Affairs Canada
Anja Prodöhl Programme Manager, Communications, Swiss Development Cooperation
Wrap up by:
Bathylle Missika Head of Partnerships & Networks, OECD Development Centre
I. Welcome Remarks
II. DEVELOPMENT COMMUNICATIONS IN 2017: ACHIEVEMENTS & CHALLENGES
In a Tour de Table, DevCom members shared highlights of their year. What have been our main achievements and challenges? What are the big questions on our mind as we head into 2018?
Caroline Petit, UN Regional Information Centre, Brussels
II. THEMATIC FOCUS SESSION
In this session, we addressed two specific challenges on the minds of many DevCom members. In each case, we identified major questions and principles that can help members move forward. We also identified opportunities for members to continue sharing lessons on the issue between DevCom events.
a. Communicating about corruption
Corruption continues to play a major role in public debates about development co-operation. How do you communicate about corruption without undermining public trust?
Malene Bøgesvang, Deputy Head of Department, Public Diplomacy, Communication and Press, Ministry of Foreign Affairs, Denmark
b. Segmenting audiences and using big data
Political parties and businesses have begun segmenting and “micro-targeting” audiences with great success. In our 2017 DevCom survey on public attitudes research, only three DevCom members said that they have used big data to inform their decisions. What are the opportunities, challenges and risks?
Lead Speaker: Marte Lid, Senior Adviser and Campaigns Manager, Department of Communications, Norwegian Agency for Development Cooperation
Moderator: Anja Prodöhl, Programme Manager, Communications, Swiss Development Cooperation
IV. IMPLEMENTING THE 2017-2018 DEVCOM WORK PROGRAMME
Following a brief introduction by the DevCom Secretariat, members discussed DevCom highlights in 2017 and priorities for 2018. This mid-way point in the 2017-2018 biennium was also an opportunity to take stock of the network membership and budget.
Lead Speaker: Felix Zimmermann, Co-ordinator, OECD DevCom
Moderator: Jacqueline Théoret, A/Executive Director, Strategic Communications, International Development, Global Affairs Canada
V. ANY OTHER BUSINESS