Communication and development

The Global Solidarity Opinion Poll


Shifting Wealth, Shifting Attitudes?

The global economic crisis threatens the world’s ability to make progress towards the MDGs. Amid economic uncertainty, citizens tend now to become more sceptical about government actions and the results of aid financed from their taxes. With increasing pressure on national budgets, the questioning of the effectiveness of aid takes a new twist. The urge to manage development projects for results increases. It is just the right moment to invest more in campaigning for the fight against poverty as a strategic political investment to mobilize new resources.


Effective public engagement requires comparative information about public awareness. Yet, available results of national polls on development cooperation are uneven and scattered. An important element is missing: the position and attitudes of Southern citizens. The way to foster the global solidarity and make the aid delivery more effective is to focus both on donor and partner country citizens. Defining the new landscape of global public opinion on sustainable development is crucial in this new context.


A fresh survey of global public opinion

In this context, DevCom plans to launch the first ever comprehensive public opinion poll about development held not only in all OECD /DAC countries, but also in emerging donor and recipient countries, giving a broad North-South perspective on public attitudes: the Global Solidarity Opinion Poll, a fresh survey that will assess the public knowledge and support for global development aid.



  • To give insight on public awareness, knowledge and support for global solidarity, and to stimulate a dialogue about aid endeavours, calling on donors and recipient countries to better account for their results;
  • To be a resource for parliamentarians, policy makers and scholars in their efforts to act together within the wider consultative process on development assistance;
  • To allow comparison of progress/regress across all the countries, with a survey recurring every second years;
  • To provide communicators in ministries and development agencies with a base to build their communication strategies.





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