Communication and development

The 2007 DevCom Annual Meeting


The 2007 Annual Meeting of the DevCom Network took place on 6 and 7 November in Lisbon, Portugal. The event was organised back-to-back with the European Development Days. It was hosted by the Portuguese Institute for Development Support (IPAD) and organised together with the Development Centre.

The 2007 DevCom Annual Meeting entitled "Effectiveness and Results: Are we ready to make a difference?" dealt with the challenge to communicate the effectiveness and results of development.


Session I: 3rd High-Level Forum on Aid Effectiveness, Accra, 2008: is there potential for synergies in communicating about aid effectiveness?
DevCom members were updated by the OECD Secretariat on the Third High Level Forum on Aid Effectiveness and the draft communication strategy leading up to HLF3. The purpose of this session is two-fold (i) the OECD Secretariat would like to hear from DevCom Members about the challenges they are confronted with when communicating about aid effectiveness and how the DAC could help them to overcome the challenges; and (ii) DevCom members are invited to respond to the questions for discussion in the communication strategy about aid effectiveness and to identify how they can best support and contribute to this ambitious strategy for 2008 and beyond. The Chair helped summarise the discussion and identify concrete next steps.

Session II: DevCom Work Progamme, 2007 – 2008 Welcome and brief overview from Day I
Following the morning’s discussion, participants had time to discuss the innovative work that is undertaken by different working groups of the DevCom network. Some working groups also wished to take forward items that were discussed in the morning. There was an update or a short presentation by a DAC member for each working group Theme.

Session III: Effectiveness and results: incentives for integrating communication in development planning and programming
Participants had a specific mandate to inform citizens about aid policy, programmes and reforms; to build support for aid and development cooperation; to increase public awareness about development issues; and -in some countries- to promote and provide technical support in integrating strategic communication in development projects and programmes. What are the carrots and sticks -incentives- to get colleagues within aid agencies to think about and use communication to help them meet their objectives? Are Communicators thinking about incentives in promoting the value-added of communication? Which incentives work?

Session IV: Evolving Media Landscape: new opportunities for communication and development education?
What are the experiences and plans of participants in using new media as a tool to implement their communication and development education strategies? Definitions and trends in the use of New Media were discussed, as well as using new media in practice via the presentation of case studies.

Session V: Wrapping-up


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