Communication and development

The 2005 DevCom Annual Meeting


The 2005 Annual Meeting of the DAC DevCom Network was co-hosted on 3-4 March by the OECD Development Centre, the Directorate General for International Development Co-operation (DGCID) of the French Ministry of Foreign Affairs, and the OECD Development Co-operation Directorate / DAC Secretariat, and took place in Paris, France.


Welcome and Introductions

Session I: The Role of Communications in the Public Response to the Tsunami: Which Lessons for Communicating on Development Co-operation?
Media coverage of the December 2004 Tsunami and its consequences in South Asia reached every corner of the world. The coverage was diverse, ranging from hour-by-hour updates of the disaster to informed debate about long-term development, debt relief, aid volumes and aid effectiveness. This session will look at how coverage influenced public opinion, how public opinion had a direct effect on aid budgets in some OECD countries, and what lessons communications professionals might draw from this.

Session II: The UN Millennium Summit + 5 and National Communication Strategies on the Millennium Development Goals
This session will provide space for members of the Network to share information about their communication strategies for 2005.

Session III: Aid Effectiveness: What’s at Stake for Heads of Communications?
Is the Aid Effectiveness agenda (harmonisation, alignment, results) a double-edged sword for communicators? On the one hand, it offers an opportunity to tackle the scepticism about
the quality of aid demonstrated by polls; on the other hand, SWAPs and budget support mean “lowering the flag”, making it harder to demonstrate the link between taxpayers’ contributions through ODA and improvement in people’s lives.

Session III continued: New Approaches to Managing Information
First steps in developing models for information flow-back to headquarters in the context of aid harmonisation will be presented and discussed.

Session IV: Evaluating and Measuring the Effectiveness and Impact of Public Communication Activities
Heads of information and communication are under increasing pressure to demonstrate not only that they get their message across, but also that it changes attitudes in the short and long run. Beyond traditional public opinion polls, how do we measure the effectiveness and impact of communications?

Session V: Summing Up & Looking Forward


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