Communication and development

DevCom Seminar on "Aid Effectiveness & Regional Economic Integration"


26 - 27 April 2010 in Hanoi


This seminar on "Challenges in Cooperation and Communication for Development in Southeast Asia" was hosted by:

Ministry of Planning and Investment, Government of Vietnam

Ministry of Foreign Affairs of Japan

Ministry of Foreign Affairs and Trade of the Republic of Korea

OECD Development Centre


 Press Release, 27 April 2010


Presentations - Day 1


Opening Session

Session 1: Cooperating with Neighbours – Economic Integration in Southeast Asia to Overcome Global Economic Challenges

Session 2: How Can Aid Effectiveness Foster Economic Integration?


Presentations - Day 2


Session 3: How Can Development Results and Its Benefits For Poor People Be Better Communicated to the Public?

Session 4: Using the Momentum – Preparations for the High Level Forum on Aid Effectiveness, Seoul 2011

Closing Session


Background documents



  • Beyond the immediate consequences of the global systemic crisis, a major shift is underway: economic and political power is growing in the emerging economies and regions of the developing world. This is especially true for the Southeast Asian region, which is one of the most dynamic areas in a rapidly and dramatically changing world. Yet, the region’s middle-income countries in particular, are confronted with a new challenge: to stay competitive, strengthen social cohesion and reduce existing gaps between countries of the region. They need to adapt to the changing global environment. In support of this ambitious goal, the OECD Development Centre is partnering with ASEAN (Association of Southeast Asian Nations) to emulate and adapt the success of its own Regional Economic Outlook processes, and launch the first Southeast Asian Economic Outlook (SAEO) in November 2010. It will help ASEAN policy makers find innovative policy solutions to achieve these objectives through regional integration.
  • In addition, ASEAN has actively cooperated with countries and regions such as Australia, China, Japan, India, Korea and New-Zealand, as well as the European Union. This cooperation, especially in sharing experiences in the field of development, is of great significance to ASEAN. 


What is the seminar about?

  • These changes also bring new challenges in cooperation and communication for development in the region: How can the implementation of the Paris Declaration on Aid Effectiveness support economic integration in Southeast Asia? In the light of the current global crisis, are public attitudes towards development cooperation changing? How can development results and its benefits for poor people be better communicated to the public? How can Southeast Asian countries use the momentum and contribute to the High Level Forum on Aid Effectiveness in Seoul 2011?
  • Policy-makers and communicators need to design strategies which address these questions.




This seminar is directed to policy-makers in the field of aid effectiveness and senior staff of communication units in ministries and public development agencies from Southeast Asia.

  • Participants from host countries: Japan (MOFA, JICA); Korea (MOFAT, KOICA); Vietnam (MPI, MoF, Office of Government (OOG), MOFA, MOIC, MOLISA, MARD, State Bank of Vietnam (SBV), Committee on Foreign Policy of the National Assembly, Vietnamese Union of Science and Technology Association (VUSTA), Community of Ethnic Minorities (CEM).
  • Participants from invited countries: Australia; Belgium; Cambodia; Indonesia; Laos; Malaysia (Prime Minister’s Office); Philippines; Singapore; Thailand (NEDA, TICA).
  • Participants from Multilateral institutions: Asian Development Bank/ADB; European Commission/Hanoi; UNDP regional office/Bangkok; UN Representation/Hanoi

Representatives of media were invited to attend the opening session.


The language of the seminar was English. Translation into Vietnamese was provided.


For more information, please contact the DevCom Team.


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