The workshop "Web 2.0 & Social Media in Development Communication" took place on 11 October in London, United Kingdom. It was co-organised by DevCom, the Informal Network of DAC Development Communication, and DFID, the UK Department of International Development.
The topic of social media continues to arouse interest among development experts who need to be aware how they could effectively and strategically use Web 2.0 tools to publish development results so that they can reach and engage different audiences. New tools and channels are being developed all the time, and it is important to understand the relevance of social media to an organisations communication goals to then be able to evaluate what is needed and put Web 2.0 skills into practice.
The workshop brought together ideas of DevCom members in a way that facilitated peer learning. A short survey of social media adoption by DevCom members was carried out before the workshop. The survey aimed to clarify existing use of social media, capture best practices, and extend the knowledge of how the tools are being deployed across different donor institutions for development communication. The results of the survey constituted a basis for further discussions during the training. Participants took away practical tips for building a social media strategy to support their communication goals. The outcomes of the workshop contributed to the preparation of the Web 2.0 Practical Guide for Development Communicators for DevCom members.