As the significance of the creative economy continues to grow, important synergies with tourism are emerging, offering considerable potential to grow demand and develop new products, experiences and markets.These new links are driving a shift from conventional models of cultural tourism to new models of creative tourism based on intangible culture and contemporary creativity. This report examines the growing relationship between the tourism and creative sectors to guide the development of effective policies in this area. Drawing on recent case studies, it considers how to strengthen these linkages and take advantage of the opportunities to generate added value. Active policies are needed so that countries, regions and cities can realise the potential benefits from linking tourism and creativity. Key policy issues are identified.
Going abroad opens new markets for firms, and helps them to become more productive, innovative and ultimately more successful in their business. International investment is also the fuel that helps run the global economy’s engine. But these positive outcomes will only materialise if appropriate framework conditions are in place that allow all companies to compete in a fair and transparent manner, said OECD's Gurría in Beijing.
China needs to make wide-ranging changes in the way it runs its public and private sectors if it is to continue on a stable growth path leading to full integration into the world economy, according to a new report from the OECD.