Tourism project : Supporting quality jobs in tourism


Human capital is of strategic importance for the long-term qualitative and quantitative growth of the tourism industry. Human capital in tourism is facing new challenges and constraints, including the move to a green economy, demographic changes (e.g. ageing of the population), increased international and domestic competition and the pressure to deliver high quality tourism experiences to visitors. This situation demands that greater attention be paid to the quality of products and services, to sustainable development and decent work in tourism, and thus to the management and development of human capital to satisfy customers.

 The structure of the tourism industry, dominated by SMEs represents a challenge in terms of co-operation, quality of services and information. SMEs face practical difficulties in training and developing their staff resources. They also find it difficult to recruit and retain qualified staff because of the sector’s labour market characteristics (seasonality, working conditions, high segmentation). In light of these challenges, policy issues to be covered include:

  How to identify and introduce policies and practices capable of effectively tackling the difficulties that have been identified?

  What mechanisms should be encouraged to foster greater co-operation between all responsible parties?

  How to make SMEs more aware of actions that enhance the quality of jobs and increase their participation in those actions?


The review will provide an analytical framework to analyse how countries and the tourism industry can implement some principles for contributing to the creation of more and better quality jobs. Such principles include increasing skills utilisation to improve productivity; applying career clusters   methods   to   support   employment   progression   and   mobility;   and   partnering   with employment services and training institutions to support an integrative sector strategy. Challenges to be covered by the review include: 

  How  to  face  resources  constraints  in  funding  education  and  training  in  tourism, especially with the impact of the economic crisis?
  How to develop e-learning opportunities for the delivering of on-the-job training which could better respond to the needs of employers and employees?
  What mechanisms should be put in place to support quality jobs for youths?

This activity will be undertaken in co-operation with the International Labour Organization (ILO) and with other organisations involved in this area.


Expected output result

Ananalytical reporoeffective policies and industry practices supporting qualitjobs in tourism, tbcompleted i2014.


Related Documents


About the OECD Tourism Committee (doc)

About the OECD Tourism Committee