Supporting quality jobs in tourism




Human capital is of strategic importance for the long-term qualitative and quantitative growth of the tourism industry. Human capital in tourism is facing new challenges and constraints, including the move to a green economy, demographic changes (e.g. ageing of the population), increased international and domestic competition and the pressure to deliver high quality tourism experiences to visitors. This situation demands that greater attention be paid to the quality of products and services, to sustainable development and decent work in tourism, and thus to the management and development of human capital to satisfy customers.

The structure of the tourism industry, dominated by SMEs represents a challenge in terms of co-operation, quality of services and information. SMEs face practical difficulties in training and developing their staff resources. They also find it difficult to recruit and retain qualified staff because of the sector’s labour market characteristics (seasonality, working conditions, high segmentation). In light of these challenges, policy issues to be covered include:


  How to identify and introduce policies and practices capable of effectively tackling the difficulties that have been identified?promoting a robust institutional framework, including greater vertical and horizontal integration

  What mechanisms should be encouraged to foster greater co-operation between all responsible parties?

  How to make SMEs more aware of actions that enhance the quality of jobs and increase their participation in those actions? identifying new high value sources of growth and competitiveness in tourism, including innovation, green growth, and skills; and

This project will examine these challenges in an integrated manner, in order to develop a more coherent response to the individual challenges they present, and potential inter-connected policy responses to support sustainable tourism growth.




The review will build on former work developed by the OECD Tourism Committee, Member countries and other organisations, to refine the policy challenges and develop a comprehensive analytical framework for policy issues concerned with a renewed policy approach to tourism growth. This work will take stock of recent reforms carried out in the field of tourism and learn from policy experience and research. The key policy questions that the review will focus on will be refined in close consultation with countries. This could include, for example:


  How   can   governance   structures   and   interactions   between   different   levels   of government be more conducive to a more inclusive growth?


  What  mechanisms  can  be  most  appropriate  and  effective  to  steer  the  tourism community towards supporting a              growth which would be greener, more inclusive, and stronger?


  What  financing  arrangements,  innovative tools  and incentives  can  be  promoted to support investment in tourism?            How to make resource allocation for tourism priorities more efficient?


  How to get closer cooperation and involvement of tourism businesses in a renewed approach to tourism growth?


Expected output result

An analytical framework for a renewed approach to tourism growth, with particular attention to policies  and  practices  that support  greener,  more  inclusive  and  stronger  growth,  to  be completed in 2014.




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