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Globalisation implies that, to remain competitive, OECD countries should be at the cutting edge of the development of new products and ideas in tourism. Competition is the main driver of innovation in the tourism sector but co-operation is essential. Creative entrepreneurs can help to take full advantage of the growth potential of destinations. These initiatives shall be accompanied by an innovation-oriented tourism policy aiming to foster economic growth and increased competitiveness through the promotion of innovation creation mechanisms.

This roundtable will address some concrete cases of Innovation and Entrepreneurship in the field of tourism.  A session will also present some business and policy issues related to entrepreneurship and innovation in tourism and implications for policy.

The meeting will be held at the CNEL (National Council of Economy and Labour), viale David Lubin 2, Rome, Italy, starting at 2:30 pm. Interpretation will be provided in English, French and Italian.

For more information, please contact tourism.contact@oecd.org from the OECD Secretariat.

Also Available

• Tavola Rotonda sull’Imprenditorialità ed Innovazione nel settore turistico, Roma, 22 giugno 2006