Action Space - Fostering SME and Entrepreneurship Development in the Tourism Sector - Alternative tourism: diversification and sustainability


  • Develop infrastructure
    The provision, or improvement, of better transportation and better power and pure water supply, together with waste disposal and sewage treatment will definitely have a positive impact to tourism. Especially as regards the development of alternative tourism, which targets the most remote regions of the country where the level of such provision is less than adequate, the potential results should probably be very positive, as the conditions are not yet appropriate for any tourism development.
  • Develop information technology networks
    The information technology networks need to be developed and also the local enterprises need to become networked. Networking of the remote areas, where the majority of the alternative tourism enterprises are/shall be established, has still some way to go. This needs good and steady telephone lines infrastructure and specific promotion and orientation of the tourism business at the local level to join. Some incentives may have to be offered by the policy makers for the first steps to be done, until business understand the potential of networking and make further steps of their own.
  • Develop alternative tourism products
    The “activity oriented” products (can be rural tourism, ecotourism, sport and/or training tourism and health care or wellness tourism) are often based on the use of natural resources like lakes, streams and rivers, mountain trails in National Parks, as well as the use of natural hot springs. Licences should be issued to qualified “alternative” tour-operators for the use of such natural resources. Also, for the use of safety equipment and skill-qualified personnel and for co-operating with equally approved local partners. Regular auditing should also be a part of the policy implementation.
    For the development of the “cultural oriented” products (can be based on religious tourism, gastronomy and/or wine tourism, traditional music/festival tourism) policy should make it possible for local entrepreneurs, i.e. handicraft, vineries, etc., to co-operate with the relevant “alternative” tour operators, or build–up their own hospitality and marketing capacity to sustain their business in the tourist circuit. Local government and tourism agencies should accommodate in their tourism development planning the above, in producing a diversified and sustainable tourist product.
  • Develop policies to promote all year round tourism
    Central and local government should aim, and use their resources to do so, in promoting the “low” season tourist activities. The municipalities could organise local festivals at the margin or well out of the high tourist season. This will add new life at the region. Further on, conferences, social packages for elderly tourism, large business packages should all aim off–peak. The aim is to develop a 12 month operating tourist destination, with one or another activity each time leading the trend.

International Learning Models


Related Documents