Tourism

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Conference on Innovation and Growth in Tourism, Lugano, 18-19 September 2003

28-Jul-2003

The objectives of the conference was to learn more about the characteristics and dynamics of the innovation process in tourism; to deepen mutual understanding into current practices of the industry and strategies of governments aiming to enhance innovation and co-operation processes in tourism (innovation in the field of product and marketing, how to rejuvenate the offer); and to exchange views on policies and initiatives to put in place to promote innovation in the tourism industry.