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Address to the Keidanren, the Japan Buisness Federation. Mr. Gurría explains why business has an enormous stake in the success of the OECD's mission.  The business community contributes to our work in so many ways: (i) it offers ideas, issues statements and engages in face-to-face consultations with our Committees in key areas like investment, competition, finance and pensions; (ii) it provides experts and expertise for programmes with non-OECD countries, especially emerging markets; and (iii) it contributes directly to the development of soft law principles, e.g. on corporate governance and responsible business conduct, and promotes these principles to the wider business community.